Did you hear about the new UCLA athletics endorsement deal with Under Armour? It’s freaking huge. 15 years, 280 Million dollars….. No, that’s not a typo.
It is the biggest endorsement deal in College sports history. I honestly never thought that much about the amount of money that schools are getting paid just to wear a brand. Now that I know what kind of money they are raking in, I think it really may be time to consider paying these kids. It’s only fair.
UCLA’s current Quarterback Josh Rosen posted and then almost immediately deleted a photo on twitter, Josh Rosen Tweet, that makes a lot of sense. It also makes you wonder where that money is going. We can only assume straight to the top.